Hispanics' Move From Niche to Mainstream Goes Beyond Numbers

Guy Garcia
New York, NY

Media & Communications Business


Guy Garcia
CEO, Author, Multicultural Consumer Markets
Media Strategy, News Certified Exchange; CEO, Mentametrix.com
Guy Garcia is a futurist, macro-sociologist, new media entrepreneur, marketing CEO and award winning journalist, author who can talk about multicultural consumer markets, the psychology of men in today's culture, media trends, international arts and entertainment.
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New York, NY 10024
United States
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Guy Garcia is an award-winning journalist, novelist, and multimedia entrepreneur, specializing in multicultural consumerism and socio-economic trends.

Garcia is the current President and CEO of Mentametrix, Inc., a next-generation research, marketing and consulting company that combines: [1] multicultural consumer insight from a sociological phenomenon he coined The New Mainstream, for which he has written a book by the same name; and [2] the predictive power of the Implicit Association Test (IAT) and other online research technologies.

Garcia was a staff writer at TIME Magazine for 13 years, where he covered business, international and arts entertainment, including a 1988 cover story on the emerging U.S. Latino culture, featuring famed actor Edward James Olmos.

He is a former Vice President at AOL, where he launched AOL Latino, the bilingual entity of AOL International, encompassing all 2 million of its Hispanic subscribers.

A three-time national magazine Awards judge, Garcia serves as a speaker and consultant for major international corporations, including Time Warner, Reebok, The National Ski Aeas Association, Kraft Foods, the Coca Cola Company, Nissan Motors, McKinsey Co. and the Council on Foreign Relations. He is a nationally-recognized expert in multicultural markets and mega-trends, who has appeared on NPR, ABC World News Tonight, CNBC, PBS, and New York One.

He is currently chief consultant to the Warner Bros. Hispanic Marketing Project, The Time Warner Research Council Multicultural Consumer Study, and the PBS/BBC co-production Latin Music USA, a four-hour documentary on Latin Music and Culture to air in January 2009.

In the mid-90s, Garcia co-founded Total New York, a highly acclaimed Silicon Alley start-up and later became the Founding Editor of AOL Digital City, New York. He currently owns or shares equity in: Mentametrix, Inc., Veritalk, and Montebello Entertainment.

He is a member of P.E.N. and an Edward Albee Fellow.

Story Pitch

New reality: multicultural consumer driving growth
2010 U.S. Census: Hispanics, African Americans and Asians are driving growth for the general US consumer market
Recent Publications/Appearances


August 16, 2012 CNN News Online "Hispanics' Move From Niche to Mainstream Goes Beyond Numbers"

November 30, 2011 Hufington Post "Year In Review 2011: The Highs And Lows For Latinos"

September 23, 2011 Huffington Post "For Whom the Pot Melts: Why Rick Santorum Can't Stomach the Multicultural Salad Bowl"

August 11, 2011 The Huffington Post "The Hispanic Gender Gap: Can Latinas Save the American Family?"

May 20, 2011 The Huffington Post "Are Hispanics the New American Reality? Claro Que Si! But Will They Get Their Own Museum? Quien Sabe"

Sept 28, 2010 NPR "The End of The Macho Man?"

March 19, 2009 The Sunday Times "Women in the boardroom help companies succeed"

March 19, 2009 PopMatters.com "The Decline of Men: How the American Male Is Tuning Out, Giving Up, and Flipping Off His Future"

Feb 18, 2009 Italian Mother Syndrome-Blog Review "How to reverse the downfall of the American man"

Feb 12, 2009 Advertising Age Q&A "Dismissed, Denigrated and Demonized: 'The Decline of Men'"

Dec 17, 2008 DailyMail.com "R.I.P Men: They earn less, are pushed around and reduced to sex objects...or are they?"

Nov 30, 2008 TampaBay.com "Review: Garcia's 'Decline of Men' paints bleak picture for those with Y chromosomes"

July 10, 2008 Vanity Fair "In Response, Man Behaves In Gentlemanly Manner"

May 30, 2008 Mountain News "Forget Mariachis and Sombreros; Focus On What Matters, Says Garcia"

May 8, 2008 GlennSacks.com "Men v. Women -- Who's screwing who, and to the benefit of whom?"

Nov 24, 2004 The Christian Science Monitor "Has the melting pot melted?"

Sept 12, 2004 TIME "Selling Ethnicity Inc."

1996 New York Times "Content's Fine. But Profits?"

Article Archive at TIME Magazine

March 20, 2011 The Advertising Research Foundation - Rethink


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