3 Ways To Kill Your Company's Idea-Stifling Shame Culture

Kevin Surace
Sunnyvale, CA

Environment Energy


Kevin Surace
CEO, Serious Materials
Serious Materials, Inc.
Surace has a real-world view on climate change issues, green jobs, product innovation, energy efficiency, building energy retrofits, and bringing back American manufacturing.
Interview Language:
On-site Flash/Recording studio available
Contact Information:
Sunnyvale, CA 94089
United States
Kelly Tadlock
More contact detail.


Mr. Surace is Inc. Magazine's Entrepreneur of the Year for 2009. He is a noted speaker and writer on climate change and the built environment. As CEO of Serious Materials, Kevin leads the company in its mission to reduce energy usage and CO2 generation of the world’s largest contributor, our buildings. 

Before joining Serious Materials in 2002, Mr. Surace held executive and technical positions with Perfect Commerce, General Magic, Air Communications, National Semiconductor, and Seiko-Epson. He received his degree in electrical engineering technology from Rochester Institute of Technology where he currently serves on the Board of Trustees, and has been awarded multiple patents. Mr. Surace also serves on the boards of Array Converter, Zeta Communities, and the Board of Trustees of Rochester Institute of Technology. He holds 9 patents in several fields.

Story Pitch

The Next Industrial Revolution: Innovate, Manufacture, and Install
For a real movement back to prosperity for America, the next Industrial Revolution needs to combine the country’s tradition of manufacturing invention and innovation with the tenets of sustainability.
Recent Publications/Appearances


September 13, 2012 Fast Company "3 Ways To Kill Your Company's Idea-Stifling Shame Culture"

October 3, 2011 EarthTimes "Seriously shining green light on New York traders"

September 24, 2011 Mercury News "Silicon Valley business leaders divided over Obama"

September 20, 2011The Hill "Clean energy: Alive, well - and in need of support"

Jan 26, 2011 The Huffington Post "A Climate Deal: Serious Materials"

Jan 20, 2011 PBS Nightly Business Report "Empire State Building Goes Green"

Dec 15, 2010 San Jose Mercury News "California to adopt 'cap and trade' to combat climate change"

Oct 13, 2010 PC Magazine "GoingGreen Panelists Optimistic on GreenTech, Solar"

Sept 27, 2010 CNET News "Serious Materials goes from drywall to software"

Sept 27, 2010 Wall Street Journal "They Won. And Then What?"

Sept 23, 2010 New York Times "Cutting Schools' Energy Waste and Bills"

Aug 6, 2010 cnbc.com  "15 Leading Innovators For the Next Decade

July 31, 2010 San Francisco Chronicle "Execs Expalin how US Can Boost Manufacturing"

July 12, 2010 USA Today "Emprie State Building Goes Green One Window at a Time"

June 28, 2010 BBC "Kevin Surace, Serious Materials"

April 23, 2010 GreenBiz.com "Leaders Who are Turnin the Tide to Health and Sustainibility"


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