Facebook launches organ donation initiative

Melanie Stevenson
New York, NY

Media & Communications Business


Melanie Stevenson
Director of Business Development
Melanie Stevenson is responsible for designing and executing national campaigns that mobilize 100,000+ teens to take action and impact the causes they care about. Each campaign has a unique issue focus, a corporate sponsor, a celebrity spokesperson, a multi-faceted media and marketing strategy, and a call to action that empowers measurable action. The campaigns Melanie is currently responsible for are focused on the environment, cancer, disaster relief, access to education, and music and arts education.
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Contact Information:
New York, NY 10010
United States
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Melanie Stevenson has been part of the DoSomething.org team since 2008. She now works on the business development team, connecting DoSomething.org with brands like HP, VH1, and Clean & Clear and turns those synergies into national cause campaigns. Melanie also launched and manages DoSomething.org's international expansion strategy, now active in 4 countries outside the US and growing rapidly.  

Melanie joined DoSomething.org after working with the public art and art therapy not-for-profit, Portraits of Hope. Through their New York City-based Garden in Transit project, Melanie worked with 23,000 children and volunteers to cover the iconic yellow taxi fleet with vibrant floral artwork. After the project, she launched a project sending the remaining artwork to New Orleans to beautify schools and homes.

Melanie studied Spanish and Bioethics at Davidson College in NC where she volunteered with Girls on the Run and the Florence Crittenton Center. Melanie actively volunteers with Habitat for Humanity in New Orleans.

Melanie Stevenson is an alumnus of the 2011 American Express Leadership Academy. Created in partnership with the Center for Creative Leadership, the American Express Leadership Academy is a week-long program designed to develop the next generation of high potential leaders in the nonprofit sector. The Academy immerses participants in a series of leadership training and development courses, supplemented with sessions that are led by American Express’ senior executives. Through the Academy, participants polish the personal, business and leadership skills needed to run a successful nonprofit enterprise in today's complex economic climate.

Story Pitch

Activating a generation of “doers”
The world of today’s teen moves at the speed of a Facebook news feed. Trends, passion points, and communication styles are constantly evolving. Marketing effectively to this demographic means staying on top of these shifts, and promoting cause initiatives is no exception. DoSomething.org’s business development team is at the cutting edge of all things Millennial and Cause, delivering effective campaigns month after month.
Recent Publications/Appearances


Planetgreen.com "Enter Do Something's Increase Your Green Competition"

May 4, 2012 TVNZ: "Facebook launches organ donation initiative"


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