Biggest Business Mistake: Ignoring International Markets

Nathalie Molina Niño
***-***-****
New York, NY
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Expertise:
Business Media & Communications

Certified:


Nathalie Molina Niño
Senior Director, Strategic Development
Lionbridge
International business strategist Nathalie Molina Niño explores how new media and globalization are changing the way we do business. Over the last 14 years, Molina Niño has advised global brands such as Disney and Microsoft on connecting with their increasingly global audiences. Today more than two third of the online population does not speak English, and Google, Apple and Microsoft all have majority revenues outside the U.S. Molina Niño is a passionate speaker on the subject of understanding the world's diverse cultures in order to succeed in global business.
Interview Language:
English,Spanish
Contact Information:
***@***
Phone:
***-***-****
Location:
New York, NY 10003
United States
More contact detail.

Biography

For more than a decade, Nathalie Molina Niño has played key strategic roles with Lionbridge, the world’s leading translation & global outsourcing company. Most recently she launched Lionbridge’s groundbreaking international Search Engine Marketing venture. Previously, Molina Niño co-led the team that grew Lionbridge’s franchise with Microsoft into a nearly $100M business, turning Microsoft into Lionbridge’s largest client.

Prior to entering the international business space, Molina Niño launched a startup at the age of 21, during the dot com boom. Since then, she’s been advising businesses of all shapes and sizes on adapting their products and messaging for international markets. She’s worked with a broad list of artists, entrepreneurs and organizations ranging from multinationals (Disney, Microsoft, MTV, The Discovery Channel, Mattel), early stage startups (Cranium, Onvia) and non-profits (Bill & Melinda Gates Foundation, World Affairs Council, Seattle International Film Festival, Hedgebrook). In addition to her role at Lionbridge, Molina Niño sits on the boards of businesses and non-profits she’s passionate about and is actively involved in the New York theatre community. 

Molina Niño believes that the single most important success factor for any viable business is the ability to craft and communicate meaningful stories. To broaden her story-telling range and leadership abilities, Molina Niño recently enrolled in Columbia University’s Theatre program where she is focusing on directing and producing, while continuing her strategic development work with Lionbridge.

Molina Niño contributes to various publications as an expert in global SEO, digital media globalization, crowdsourcing and gender and culture issues in business, including  4-Hour Workweek by Timothy Ferriss (expanded version published December, 2009),  “Latino Link” Building Brands Online with Hispanic Communities and Content by Joe Kutchera (Sept 2010) and Internet Evolution. She contributes to the online magazine Being Latino, and recently has been visible on the topic of cultural agility, global SEM and the impact of crowdsourcing and social networks on language and the translation industry.


Story Pitch

When Globalization loses steam, the tough get local.
Plummeting public confidence in lawmakers and corporations coupled with the growing interconnectedness of global markets has sparked widespread cynicism about the benefits of globalization. What does this mean for businesses and consumers? A massive shift towards all things “local”.
Recent Publications/Appearances

Read the Global Business column on Examiner.com

August 26, 2011 Nathalie Molina Niño named Top 5 Twitter feeds to follow in International Business 

Quoted, Feb 14, 2011  Internet Evolution  "Crowdsourced Translation Heralds Multilingual Web"

 

Referenced, 2010, Joe Kutchera's book "Latino Link: Building Brands Online with Hispanic Communities and Content"

Sept 15, 2011 Contacto Latino "Loving, Playing, Working in Multicultural Global Village Comes Easy to Latinos"

Contributor to online magazine, Being Latino

Moderator of Lionbridge business webinar series, review of a recent webinar here.

Contributed to 2009  Tim Ferriss  "The Four Hour Work Week"

TALKS:

Ignite Seattle, the Alpha Male syndrome in global business

NewYorks Internet Week (Ignite NYC), on Translation 2.0

Think Latin America, Silicon Valley, on business trends in Latin America

ANNOUNCEMENTS:

10/29/11 PeaceBuilders and California Legislators Keep Kids Safe from Bullying








 

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