NewsCertified Exchange is a new and unique way to globally link journalists and subject matter experts.
Currently, journalists research experts under extreme time constraints and often receive hundreds of PR solicitations highlighting potential experts. They have almost no independent, objective means of discerning the experts' potential for delivering solid interviews.
At the same time, experts are seeking media coverage to advance their work, to communicate their points of view and to promote their organizations.
NewsCertified joins these two groups with a patent-stamped process:
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Coaching and certifying experts
as news-ready - which journalists and booking agents need, and
- Posting certified experts' video clips, biographies and contact information on a journalist-focused Web site so that time-crunched reporters can quickly search and locate the experts by subject. (JOURNALISTS DO NOT PAY TO USE THE WEB SITE.)
NewsCertified Exchange was founded by journalists with decades of international experience - and thousands of contacts. Our concept, certification standards, and Web-based tool were all designed by experienced journalists and booking agents representing virtually all the major news outlets. The idea has been enthusiastically endorsed by journalists at all levels.
Besides certifying experts in the United States, NewsCertified Exchange is preparing to launch certification programs in Canada, Japan, the EU and Latin America, offering global resources to journalists and potential international exposure to experts in all fields.
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